But the product in question here is the cable, not the super-useful pouch it comes in, and I'm pleased to report that the cable itself also far exceeds my expectations. The double-braided nylon sheath feels great to hold (soft and smooth) and also provides superior protection for the cable. The cable bends easily but surprisingly does not kink or crease, making it easy to switch between a folded storage style in the pouch or a coiled approach outside of it. It is very resilient. And the connectors on either end are the best I've ever encountered on a USB cable. The flexible rubber boot at the cable side of the connectors reduces stress at that critical junction point. And the connectors are also very high-quality and fit snugly (but not *too* tight) into all of my micro-USB devices. I particularly like the white plastic insert inside the micro connector - I'm sure it doesn't function differently from the industry-standard black plastic, but I think it looks hella cool.
You can pick up one (or more!) here.
Disclosure: Anker provided me with this product for testing and evaluation in exchange for my honest and unbiased review.